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Recruitment Case Study – Bidfood


Helping Bidfood
save £150,000
on recruitment fees

Bidfood was seeking assistance with the opening of their new Distribution Centre in Liverpool. They were looking for an efficient, cost effective solution that would broaden their candidate reach. Bidfood trialled the Hunter solution across the following roles, with multiple openings for each position.

– Administrator
– Driver
– Stock Clerk
– Warehouse Operative
– Warehouse Supervisor

Recruitment case study - Bidfood

The Hunter Solution

Hunter wrote five engaging, SEO optimised job adverts and posted them on the UK’s leading job boards, including CV Library, Jobsite and Totaljobs. Hunter then conducted an in-depth Boolean search of the exclusive candidate database; enabling them to send email campaigns promoting each role and the business to an extremely targeted candidate community. All candidate applications were easily managed through the simple to use online recruitment portal. Functionalities of the portal include:


Hunter posted targeted adverts and email campaigns for Bidfood. 


Hunter flagged suitable / unsuitable applicants for Bidfood. 


Review and amend candidate status to keep track of where each candidate is within the recruitment process.


Sending one-to-one and bulk messages to applicants, including interview invitations, rejections and general process updates.

The Results

Within a month of Bidfood choosing to partner with Hunter they had received over 1,800 applications which resulted
in c75 hires across their vacancies.

These vacancies were filled through utilising a free trial of 5 Hunter job credits. This free trial was worth £2,500 – if
Bidfood were to have paid for these credits, this would have resulted in a cost per hire of approximately £33.

If Bidfood were to make the same number of hires via a traditional recruitment agency (15% fee and average salary
of £20,000) this is a cost saving of over £150,000!

As a result of the success of the Speke campaign, Bidfood purchased their first credit to assist with the recruiting of a Site Excellence Manager – this position had been open for 3 months (including with agencies) and within a month Hunter provided multiple candidates to interview and, most importantly, a successful candidate.

Following on from this, the Head of HR for Bidfood UK invited Hunter to present at their quarterly HR meeting, where HR professionals from multiple UK sites attended. This presentation allowed Hunter to showcase the online recruitment solution, with the intention of assisting with the company’s UK wide vacancies.

Get in touch

To discuss this recruitment case study in more detail and find out how you can reduce your recruitment spend, please get in touch with a member of the team.